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Saturday, August 3, 2013

Social Media Saturday: The 4 C's

This infographic by UBM Tech illustrates how Tech Buyers and Digital Marketers are using Social Media and how these 4 C’s (Content,Conversations, Community and Connections) can be used to boost all your Social Media Strategies. No matter if you are a business savvy working mother, a busy mommy blogger, or a even busier stay at home mother trying to stay in the media loop, this can help you too.
What are the 4C's?

  • Content: Content is King, you’ve heard that before. Well truth is that without great content, you cannot expect much of your social media activities. Content is what visitors are looking for and what they will be willing to interact with and share if they find value in it.

  • Conversation: Social Media users want to talk with you at least as much as they want to listen to you. And they expect attention, interaction and answers! So Monitor, Listen, Understand and Act. The quicker you will get back to them, the better.

  • Community: People always want to be part of a community. This is how we feel safe, and this applies even more when we are customers. Peers and opinion leaders (experts) are the motor of any good community where members share areas of interests and are looking for discussions and opinions on specific matters.

  • Connections: Of course, you will need to maximize the number of users who will interact with your Content/Conversations/Community. How do you do that? Give priority to the platforms where your prospects and influencers are. This will not always be Facebook, so try, test and define which channels are best for you.

1 comment :

  1. This is great information. Most people think that they can just write a post and forget about it. But a skilled blogger knows that it takes work to promote and share a post after you hit submit. This is a great list of important points, thank you for sharing.


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